Digital IndexDigital Index

Digital Index

How we assess a website’s digital quality

We turn technical data and real signals into a clear, comparable, actionable score.

Digital Index is not opinion-based. Each site is analyzed from concrete data, compared to the market, and classified using consistent criteria.

A structured system, not a one-off review

Every evaluation follows the same process in three phases.

  1. 01

    1. Data collection

    We gather technical data directly from the site and cross it with multiple external sources—structural signals, performance, accessibility, security, and digital presence.

  2. 02

    2. Analysis and normalization

    Data is analyzed by dimension and compared to internal benchmarks and market standards. Each factor is weighted by its real impact on digital quality.

  3. 03

    3. Score and positioning

    The final result is expressed as a 0–100 score, with a certification badge and placement in global and sector rankings.

Multiple sources, not a single metric

The assessment combines data from different origins for a fuller, more reliable read.

  • Direct technical analysis of the website
  • Search engines
  • Artificial intelligence engines
  • Platform-internal benchmarks
  • Aggregated data from other evaluated sites

No evaluation relies on a single source—the system reduces bias and improves consistency.

What we measure

Six technical pillars—the same model as the public index—so every site is scored on comparable criteria.

  • SEO

    Indexing, semantics, schema, authority, and technical structure.

  • GEO

    Readiness for generative engines and AI models (Generative Engine Optimization).

  • Security

    TLS, headers, exposed vulnerabilities, and best practices.

  • Performance

    Core Web Vitals, response times, and real optimization.

  • Accessibility

    WCAG conformance and usability for everyone.

  • Digital quality

    Consolidated maturity signal across the full technical stack.

Context

A score only makes sense with context

No website is analyzed in isolation.

  • Comparison with the global market
  • Comparison within the industry
  • Comparison with direct competitors

This shows not only absolute performance, but relative position in the digital ecosystem.

Digital quality is not static

Digital Index helps you track how a site evolves over time.

  • New analyses refresh the score
  • Site changes feed directly into results
  • Ranking position can move continuously

The goal is not only to evaluate, but to support continuous improvement.

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